You might have a nice Point of Sale system set up and everything works fine. After a while you would like to see which products performed the best. You try to search for a nice reporting system in your Point of Sale system, but notice the reports aren't adequate, take far too long to generate or are non existing at all! Now what? How will you ever find out at which hours which products are sold the most?!

This is the struggle a lot of companies deal with on a daily basis. This stuggle is called 'The lack of insightful information'